For the initial phase of this project, I had to establish who the audience was. I reached out to my network and conducted short interviews about paranormal experiences or particular interests in conspiracy theories. From there, I established three primary personas as my target audience.
With the appropriate content collected, I organized my estimated page count into a flat plan and began working on the visual identity. I wanted Hidden World to feel underground and niche, so I adapted some stylization from vintage publications with limited color palettes and worn, xeroxed photography.
ReflectionThe concept for Hidden World has been sitting with me for some time, and I would love to pursue this as a fully realized publication. I've been interested in self-publishing for many years, and this project, in particular, is what inspired me to pursue an education in graphic design. I hope to publish another version of this magazine with more original content and slight tweaks to the structure and formatting. Also, I think the photo treatment would look especially great if it were risograph printed.